Digital Marketing Highlights
This page is a curated space to highlight the passion, creativity, and strategy I bring to every aspect of communications. Whether through writing, digital marketing, or community engagement, my goal has always been to tell stories that resonate and build meaningful connections.
Here, you’ll find a glimpse into the work that reflects my values, my voice, and my commitment to making an impact through thoughtful, mission-driven messaging.
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Give Miami Day Campaign: Voices For Children Foundation
At Voices For Children Foundation, I spearheaded the Give Miami Day campaign, crafting a targeted digital strategy that combined compelling social media storytelling and email marketing.
The campaign raised an incredible $96,295 in just 24 hours, nearly doubling our goal for the fundraiser.
E-Newsletter:
Take Stock in Children
While working at Take Stock in Children Palm Beach County, I created and launched the Take Stock Tribune, an external communications newsletter designed to keep the community engaged and informed. From concept to execution, I developed its tone, layout, and content strategy — spotlighting student success stories, mentor opportunities, and program milestones.
The newsletter reaches thousands of local community members and helped strengthen connections between the organization and its supporters.
I'm proud to share that the Take Stock Tribune is still in use today, continuing to serve as a key tool in the organization’s outreach efforts.
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The Voice of Jewish Boca: Featured Stories
At the Jewish Federation of South Palm Beach County, one of my key responsibilities is writing the story content for “Voice of Jewish Boca” (formerly known as Community Updates) — a featured editorial section in our weekly
e-blasts. These stories spotlight impactful programs, personal narratives, and community milestones, and are distributed to an audience of approximately 24,000 individuals. My work plays a central role in shaping how our community connects with the Federation’s mission, both online and offline.
Social Media Spotlight:
Voices for Children Foundation
During my time at Voices For Children Foundation, I managed all social media platforms and led day-to-day content strategy to strengthen brand presence and community engagement. I developed and executed thoughtful campaigns that highlighted the organization’s mission — including the Comfort Closet spotlight, which showcased how donations directly provided essentials and toys for foster parents and children in need.
In addition to strategic content, I also covered high-profile fundraising events attended by notable figures such as Tyler Herro from Miami Heat, Trey Flowers from the Miami Dolphins (now with the New England Patriots), and cast members from the Real Housewives of Miami.
These events provided an opportunity to amplify reach, secure media attention, and bring greater visibility to the organization's work. Through consistent messaging and campaign alignment, I helped create a vibrant and trusted digital presence rooted in community impact.
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